Romeoville, IL
McDonald’s USD10 Prototype
Working as a team member in Studio Red of the Rockwell Group on htis invited competition, this proposed prototype incorporates the McCafe component found in European restaurants, kiosk ordering, messaging / design cues for new healthy lifestyle menu items and elements to increase retainage of teenage customers. The project included research at the McDonald’s Innovation Center and ultimately a full build-out of the prototype in Romeoville, IL.
Credits
Client:
McDonald’s Corporation
Architect / Branding:
Studio Red, The Rockwell Group
Construction:
McDonald’s Corporation